Aim North, not South

Got boobs? Then Boob Tube is for you! This is a light protective cream to help you defy gravity. Rich in Omega 3, 6 and 9 and nature’s amazing antioxidant CoQ10; Mama Mio created Boob Tube to help increase the strength and elasticity of delicate décolletage skin. So, invest in your breasts. Boob Tube is your new BBF (boob’s best friend). Beauty editors are rating this product 10 out of 10 for results. Big or small, young or old; gravity sucks – so start defying it now!

How to use
Apply once a day from neck to just below your boobs. Pay special attention to the pectoral muscles (across chest) and your partner’s expression.

This is part of your daily skincare maintenance routine – feel free to use from 18 to 80 on a daily basis.

Crème de la crème - Moisturising Shower Cream

If you love a good body cleanser then you will love this. Sodium laureth sulphate free, it is oh-so-gentle and smells gorgeous. A fragrant halo of calm surrounds as you step out of the shower, and your skin somehow feels like you have had an hour-long soak in an oil-rich bath. In fact, you can use it in the bath for creamy bubbles if you fancy it.

How to use
Ummm… Use in the shower or in the bath. We’re hoping you already know how!

Mama Mio’s amazing US Marketing guru, Cathy O, asked that we share her discovery with you. Let us start by saying Cathy O is the queen of skincare – with a pedigree that includes Crème de la Mer and Jo Malone – she is as fussy as can be about what she applies to her face. Having heard Mama Mio tell her a thousand times that Mama Mio is facial quality skincare for the body, she had a genius moment when she ran out of her super duper facial cleanser and reached for her Mama Mio Moisturising Shower Cream.

She has been using it as her cleanser for a month now and she says it is amazing. Her skin looks great, some would say vibrant and every evening she is amazed at how it is less dry and much cleaner than it was before. We’ve started using it too and have to agree – looking good!

Say NO to stretch marks!

This is the very first pregnancy product Mama Mio ever made and they have themselves used this through their many pregnancies. It is an oil, 100% moisture and natural goodness, full of Omega 3, 6 and 9 – but it isn't at all oily (weird but true).

Your thirsty skin immediately soaks it up leaving it super soft with a protective sheen. After 15 years of trials, Mama Mio knows this is the best stretch mark protection oil they can make. So it is no surprise to us that it has won a lot of awards and has been the subject of countless emails of thanks to Mama Mio. The team behind Mama Mio loved using it because it smells gorgeous and makes you feel gorgeous and, seven babies later, their skin still looks good!

How to use

Rub on once a day in the first half of pregnancy and twice a day in the second - from above your boobs to below your bum and all the way round. In the beginning, you are rubbing it on for yourself ('stop stretch marks, stop stretch marks') but as the weeks go by and your tummy grows, it becomes a magic ritual of massaging your baby and a time to dream, thinking of names and what wonders await. You will want to use it for at least four months after baby has arrived in your world. This is because it helps keep your skin toned and tight as you shrink back down to normal. It is totally safe to use whilst breastfeeding. As with all skincare, just avoid the nipple area as your baby does not need a mouthful of tummy rub!

Look your best for the holidays

Why not combine our stylish holiday dress offer with a visit to our new Mama Mio section – filled with magical pampering products to make you both look and feel great.